Advertising on social is a hyper-direct way to reach the audience you want. You can target brand new customers or returning ones. It’s also a chance to do some hands-on A/B testing.
All the major social networks offer advertising options. That doesn’t mean you should use all of them.
Facebook is popular across many demographics, with 2.45 billion monthly active users. Just as many teenagers use Facebook as their parents—and seniors are quickly catching up.Facebook is a great platform to get started with social media advertising.you can direct users to your Facebook Page or your website. You can also direct them to a customized Instant Experience. This is a full-screen interactive or informational destination page within the Facebook mobile app
Facebook owns Instagram. So it’s not surprising that Instagram ads support the same three broad categories of campaign objectives as Facebook ads.
Audience considerations: Instagram is most popular with millennials. Plenty of Generation Z and Gen Xers also use the platform.
you can target your ideal viewer with custom targeting options. Create lookalike audiences, define your audience’s behaviors and activities, interests, and demographics.